Digital Ads are my favorite thing


I've spent the past 15 years spending other people's money for a living. I've had to learn that marketing is both an art and a science. Real Estate marketing is even trickier: you've got to win over hearts and minds.

The MA's Marketing Advisor


I worked at Realtor.com and Compass for +4 years, learning that digital marketing was often expensive, ineffective and made purposefully confusing by vendors. Science went out the door and this was all about the Art of taking dollars out of agent's pockets.


I kept hearing: "Do you know of a company that we can trust to do really good, really custom digital ads -- but for cheap?" After a year of telling people that company didn't exist, I left Compass to try to build it.


Agents hire us because we're Nerds


We needed to learn what worked and what didn't, so we tried every idea an agent came up with. We never said no. We tested everything.


Along the way, we started to notice patterns. We figured out what worked for different types of agents. Each new agent benefitted from the dollars and lessons we learned before them. We got really good at recommendations and could help agents stay away from bad ideas we knew would never work.


That's how we built a team that worked with 30 agents in 2019, and then 468 in 2020 and are now on track for +600 in 2021. We've spent over $3M agent dollars in the process.


Introducing for 2022:

Our Digital Masterclass


One of the most frequent questions I'm asked is what resources are out there to learn more about digital, especially how it relates to the world of luxury real estate.




‍We've put a ton of work into building our smarts. I'm super proud of our insights and happy to share them in calls and over email -- but what if we could do more




We've developed a 12-week course that is practical, effective and insanely specific to the digital landscape in Real Estate. It's for MAs, Agents and anyone else who wants to nerd out.


Video Lessons

Each week we'll drop a new module that will include individual video lessons that answer our most frequently asked questions from agents. We'll share our point of view and how we got there.

PDF Downloads

Sometimes you're not in the mood for a 10-minute video and need answers instead of rationale. We'll share the frameworks we use and the recommendations we make most often.

Live Q&A Every Month


Hear it straight from the horse's mouth. We'll host live Q&A's throughout Q1'22, allowing you to pop in and ask questions as you encounter them.

Course Curriculum:


A new module is released each week. Modules will include SEO, Lead Gen, Paid Search/Google Search Ads, Linkedin Ads, Display Ads, Facebook/Instagram Ads and YouTube Ads.

  Module 1: The Role of Digital
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  Module 2: Critical Pre-Launch Strategies
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  Module 3: SEO
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  Module 4: Google Business Profile
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  Module 5: Google Search Ads
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  Module 6: LinkedIn Ads
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  Module 7: Facebook Ads
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  Module 8: YouTube Ads
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Join the Nerds:

Your Instructor


Hugo Cortes


Howdy! I'm Hugo -- the founder and Chief Strategist for Lead Gen Lab, formerly at Compass as Director of Performance Marketing & Platforms, and at Realtor.com before that spending time on the Lead Gen, Performance Marketing and Retention & Engagement teams.


I think fast, talk even faster, and have a love for coffee, digital and entrepreneurship.