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Digital Masterclass
Module 1: The Role of Digital
[Start Here] Introduction! (3:03)
Lesson 1: Organic vs Paid (3:30)
Lesson 2: How does digital compare to more traditional platforms or channels? (6:53)
Lesson 3: Should Agents be 100% into digital? (2:36)
Lesson 4: How do we know if digital is working? (2:16)
Lesson 5: How should I approach my digital strategy? (6:39)
Lesson 6: What's best: do-it-yourself, done-with-you or done-for-you? (6:38)
[PDF] Module 1 Slides
Module 2: Critical Pre-Launch Strategies
Module 2 Intro (0:56)
Lesson 7: First Pancake Phenomenon (2:39)
Lesson 8: Metaperceptions be damned (3:51)
Lesson 9: What 95% of Agents miss (5:52)
Lesson 10: What Research tells us about how people pick Agents (FREE PREVIEW!) (9:38)
Lesson 11: Stop making this one mistake over and over (7:46)
[PDF] Module 2 Slides
Module 3: SEO
Lesson 12: Why every Real Estate Website needs SEO to be Successful (FREE PREVIEW!) (2:33)
Lesson 13: SEO Explained (4:32)
Lesson 14: SEO Business Case + Best Practices (11:33)
Lesson 15: How to Crush it at SEO (4:47)
Lesson 16: How to Beat Your Competitors (11:05)
Lesson 17: The Nerd's POV on SEO (3:33)
[PDF] Module 3 Slides
Module 4: Google Business Profile
Lesson 18: Website Basics (3:25)
Lesson 19: GMB -> GBP (1:48)
Lesson 20: GBP Basics (5:13)
Lesson 21: Safe Zone (5:29)
Lesson 22: Promotional Posts + Reviews (10:23)
Lesson 23: The Nerd's POV on GBP (4:14)
[PDF] Module 4 Slides
Module 5: Google Search Ads
Lesson 24: PPC? SEM? (2:13)
Lesson 25: 80% Failure Rate (9:15)
Lesson 26: Actual Success Paths (8:05)
Lesson 27: Laying the Foundation (4:15)
Lesson 28: Quality Scores (7:20)
Lesson 29: Match Types (7:15)
Lesson 30: Ad Extensions (2:03)
Lesson 31: Conversion Tracking + Final Thoughts (9:25)
[PDF] Module 5 Slides
Module 6: LinkedIn Ads
Lesson 32: Crazy Targeting (4:09)
Lesson 33: Roadblocks (4:21)
Lesson 34: The Budget Friendly Option (4:25)
Lesson 35: The Most Effective Targeting Method We've Seen (9:40)
Module 7: Facebook Ads
Lesson 36: Pillars of FB Content (9:28)
Lesson 37: Special Guest on Compass MC! (5:47)
Lesson 38: The Challenges of Service Ads (4:59)
Lesson 39: The Ultimate DIY Resource (6:48)
Lesson 40: Your Literal Roadmap to FB Ads Success (7:23)
[PDF] Module 7 Slides
Module 8: YouTube Ads
Lesson 41: Platform Stats, Best Ad Type (5:57)
Lesson 42: Best Performing Videos (4:29)
Lesson 43: The Most Important Thing to Know (3:05)
Lesson 44: YouTube Ad Pricing (3:21)
Lesson 28: Quality Scores
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